Farsali Haldi Eyes Brightening Turmeric Eye Cream ($40) launched today and of course, I’m curious to try it despite all its super hyped up promises. I may be in the minority saying this but Farsali is a social brand. It’s a brand that doesn’t have a really huge offering of products nor ones that are incredibly formulated but one that does have a dedicated and loyal following. In our current society, Farsali is proof how you can market something on Instagram and have it become very big, very quickly. With products like Unicorn Essence you can see where its roots are planted and where they flourished.
That being said, I have grown curious about to try some Farsali products and did enjoy using their Skintune Blur Perfecting Primer Serum that I recently purchased. But I am still quite skeptical of the brand because of it’s “Insta-Fame”. As a lot of the hype you find across social media is exactly that, hype without any real substance behind it. Farsali new eye cream sounds quite interesting but again, it hides behind a ton of hype making it difficult to determine if this is a great product or just one that promises a lot of everything but delivers little to nothing.
But who knows maybe this formula will be amazing"

Apparently it’s a turmeric infused formula that also contains caffeine which acts as a three-on-formula which hydrates, brightens, primes, and even doubles as a primer for concealer while addressing dark circles, ...