Etude House Lavender Land Play Color Eyes Eyeshadow Palette is a new 10-pan purple eyeshadow palette that launched for Spring 2019 in Korea a few short weeks ago. I actually wasn’t interested in purchasing this because I’m not crazy about purple but I have this odd obsession with the Play Color Eyes Palettes and I tend to buy every single one that launches. The formulas are typically very hit or miss on the palettes but somehow, someway I end up using them in daily looks because even though they don’t have the best formula they do create good looks. Don’t ask me the magic behind this but it’s true! Some of them create some truly great looks!
I’m sure you read plenty of my past reviews on these palettes like the recent Etude House #Caffeine Holic Play Color Eyes and older releases like Juice Bar and Beach Party! Let’s take a look and see how the Etude House Lavender Land Play Color Eyes plays out!

Etude House Lavender Land Play Color Eyes arrives in an adorable lilac compact with a circle of lavender decorating the front. Each of the ten eyeshadows is 0.03 oz each and the palette will set you back $15 to $24 depending where you purchase it. There are two dual-sided applicators inside as well as a generously sized mirror. The palette is small, compact, and thin making it easy to store and travel with.

Well, purple lovers you might be disappointed as Lavender Land has more land than lavender. There’s a lot of weird shades her...