As you may know, Covergirl has introduced four new facial primers to their main catalog, one of which is the new Covergirl TruBlend Skin Enhancer Sticky Grip Primer. This “sticky” gel primer promises a dewy finish that tightens and grips makeup for all day wear. It’s nice to see Covergirl taking on the gripping primer trend. The launch comes at just the right time since E.L.F. recently brought back my beloved Jelly Pop Dew Primer, which puts the new Covergirl formula in competition with it. But if you love a good sticky primer, Covergirl’s new formula isn’t going to do it for you!
So far, I’ve tried two of the four new Covergirl TruBlend Skin Enhancers, one of which was the TruBlend Skin Enhancer Plush Plump Primer, and both have proved disappointing.
Covergirl TruBlend Skin Enhancer Sticky Grip Primer is a lightweight gel primer that’s 0.81 oz in size and $12.99. It’s marketed as a gripping foundation that contains Vitamin C to grip and lock hydration. According to Covergirl, the primers were created for use alone or together. I didn’t try them together as applying two or three primers at once felt overkill. Not to mention I wanted to see how each performed on its own. I really don’t understand the whole “Vitamin C grips and locks in hydration” but ok…"

If you’ve used products like Jelly Pop Dew Primer, Milk Hydro Grip, and Dermablend Insta-Grip Jelly Primer 3-in-1 Multi-Tasking Pri...