CoverGirl TruBlend Skin Enhancer Sticky Grip, CoverGirl TruBlend Skin Enhancer Plush Plump, and CoverGirl TruBlend Skin Enhancer Velvet Blur and three brand new face primers launching this May for Spring 2024. But let’s be honest it’s the fact that Covergirl Sticky Grip sounds like a dupe for Milk Makeup Hydro Grip Gripping Primer or E.L.F. Power Grip Primer. Officially, E.L.F. does hold the title of first ever drugstore brand to have a gripping primer but unofficially, Covergirl is a bit more drugstore mainstream if that makes sense which means they’ll lead the way for brands like Maybelline and Revlon to start releasing their own formulas (which I’m sure is on the horizon soon). They’re also in a pretty sweet spot as far as pricing and size goes as CoverGirl Sticky Grip TruBlend Skin Enhancer is the same 0.81 oz as E.L.F.’s version and will set you back $10.79 which is a smidge higher than E.L.F. at $10. So, not too big a price jump taking into consideration how super expensive drugstore makeup is lately. I think the world of Makeup Hydro Grip Gripping Primer but it does contain alcohol where as E.L.F.’s version does not! If Covergirl follows along the same path as E.L.F. that would be great! Not to mention some of Covergirl’s releases lately have been incredible like their new Simply Ageless Skin Perfector Essence and Yummy Gloss! Let’s take a look at these three new Covergirl Primers.

CoverGirl TruBlend Skin...