CoverGirl TruBlend Skin Enhancer Plush Plump Primer ($12.99) is one of four new primers that launched in the brand’s permanent collection. The four new primers were created to be mixed and matched to create your custom primer. I didn’t use them in this way as I wanted to experience each of the formulas on their own. Plush Plump Primer is supposed to be a cooling water-based cream that acts as a skincare slash primer hybrid that provides a dewy finish while plumping, brightening, smoothing, and hydrating. As someone who has duller skin the promise to “revise my tired-looking skin” was one I couldn’t pass up on so I purchased a bottle of CoverGirl TruBlend Skin Enhancer Plush Plump Primer and decided to try it out for myself. Let’s check out my review below and see if it worked.
As a fan of anything that contains hyaluronic acid, I was overjoyed to see Covergirl doing a primer that promises to plump skin. But if I’m honest I sort of like NYX Plump Right Back Electrolytes Plumping Primer Serum a bit more than this (probably because it’s sticky and Covergirl’s isn’t).

As per Covergirl this “clinically increases skin’s radiance”, “plumps, brightens, and smooths” plus it provides 48 hours of hydration. I pretty much disagree with all of that. But let’s start with the basics first…
This comes in a 0.81 oz tube with an attached pump for easy application. It retails for $12.99 an...