I picked up Covergirl Lid Lock Up Eyeshadow Primer to review realizing something about Covergirl’s new packaging (Yes, black and white packaging is here to stay and there) that it reminds me of Wet n Wild Photofocus Eyeshadow Primer. I mean if Wet n Wild wasn’t in a tube they’d be identical! Eh! I realized that a lot of the “new” Covergirl packaging looks a lot like Wet n Wild’s core collection. If you’re going to redesign you might want to make sure your new packaging is a little more unique. Not to mention a little more pretty, fun, cute!" The black and white just isn’t doing it for me.
Anyway, the reason I mentioned this is because I had Lid Lock Up in my hand and I had to think for a second, “Don’t I have this already at home!" Are they re-promting it as something new"!” I realized quickly the reason it seemed so familiar was because it looked like Wet n Wild. But I digress let’s get to the review portion of this post.

I’m guilty of not using eyeshadow primer lately. I actually used to use Urban Decay Primer Potion religiously before they changed the formula. After that I tried a few different eyeshadow primers I liked but in the end I just ended up forgoing it completely. I can do so easily enough since I have drier eyes and my shadow rarely creases.
Covergirl Lid Lock Up is actually formulated quite well. It’s thicker, creamy, and blends easily and transparently onto ...