Yesterday, I watched a Tiktok featured the relaunched Urban Decay Naked Eyeshadow Palette. She talked about all the key selling points like how iconic it was, how groundbreaking the release was, etc…etc…! But not once did she mention Urban Decay’s formula change. I think we all know Urban Decay is simply not what it once was sadly. I absolutely loved the brand and owned every single shade of eyeshadow. When L’Oreal took the wheel things fell apart and now we’re left with a shell of what the brand was. Is Urban Decay in it’s flop era" Yes, I believe it is. I’m actually somewhat surprised they are still around considering their releases have gotten slower and slower and slower….! I want to say this is because they are taking time to create new and exciting beauty but that’s really not the case at all. The launches are mediocre and spaced very far apart. They still have a huge fanbase and hell, that even includes me because I want this bring to succeed but I’m old enough to remember what it was like which gives me the entitlement to be sad when I see what its become. Urban Decay isn’t the only brand headed in a poor direction sadly a lot of beauty brands in their flop era at the moment. Here are some I’m surprised are still around.

Smashbox, Bare Minerals, Stila, and Benefit are just a few that come to my mind and I’ll tell you why.
Smashbox is still a solid brand of products but...