Aveeno Positively Radiant Maxglow Serum + Primer ($19.99) is a new hydrating facial serum that acts to not only hydrate skin and seal in moisture but also illuminates as well as primes it for makeup. According to Aveeno it’ll provide a lit-from-within-glow while multitasking as your facial primer and your serum all-in-one and that all sounds fantastic but I find that products that set out to perform a variety of different things are trying a little to hard and never quite succeed at accomplishing all that they promise.
None the less I was determined to try out Aveeno Positively Radiant Maxglow Serum + Primer to see how things went.

Aveeno Positively Radiant Maxglow Serum + Primer was appealing to me because I use Clarins Hydra-Essentiel Bi-Phase Serum which I love. Considering that Clarins formula doesn’t do half the things Aveeno’s does it seemed like a no brainer to check out Aveeno’s version to see if was a cheaper dupe. I’ve said it a plenty but it deserves mentioning I don’t like to glow. I’m not a big highlighter person nor one that likes illuminating foundations or serums and such. I was concerned about the lit-from-within glow promise but decided to give it a whirl none the less. I think on some levels Aveeno might be reaching out to the Instagram generation with this. At the risk of sounding ancient once again, have you ever watched those really annoying mini videos on Instagram where people are dripping serum down their...