Tarte keeps pushing their Loyalty Rewards at me lately. I seriously got at least six e-mails between today and yesterday about this! With each purchase on their website you’ll earn points towards a variety of different rewards such as early access to product launches, free shipping, discounts, and more.
In all honesty, their loyal rewards holds little to no incentive for me to shop from their website. They aren’t offering anything I can’t get a better deal on from Ulta especially with cash back rewards. But I see more and more brands that are rolling out reward programs in the hopes of enticing you to shop directly from them because lord knows cutting out the middleman makes them way more money!
However, I’m not terribly impressed by any of the reward programs I’ve seen from brands. And even if there was some sort of awesome program they did offer I’d likely still not shop from them. Why"

Because I like variety. I don’t want to just haul items from one brand. I like heading to stores like Sephora, Ulta, Nordstrom, and Macy’s when I shop beauty because I can purchase the latest Tarte Eyeshadow Palette and also toss in a few other items I want at that particular moment or time.
Shopping from a brand’s website limits my options majorly and no matter the rewards they are offer I am highly unlikely to get it from them directly unless it’s some sort of exclusive product ot early launch.
How about you"
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