As you may know Tarte just launched their brand new Maracuja Juicy Lip Vinyl. Maracuja Juicy anything is the next Shape Tape. Tarte’s been riding the Shape Tape train since 2016 and created an empire of products out of the name. Their new viral moment is Maracuja Lip anything and I’m here for it because I do think the formula is amazing but at some point, we all know we’ll get a little sick of it. But right now" I’m loving this formula.
To celebrate their new launch Tarte did a Trippin’ with Tarte promotion and marketing trip featuring a slew of different influencers that don’t only have backgrounds in makeup but also, ones that focus on home and fashion life. I think everyone is fairly familiar with the Trippin’ with Tarte campaign but if not I’ll explain a little. Tarte rounds up a bunch of influencers and brings them on luxurious, elaborate trips. One their favorite destinations is Bora Bora which is where they went this time but they’ve also had trips to exotic locations like Dubai. Do these trips sell products to consumers is the question everyone wants to know. If we see a bunch of influencers in the wild squealing and screaming on a beautiful beach does it make us want to purchase product more"
Not if Tiktok has anything to say about it. There are a slew of videos circulating regarding the recent Trippin’ with Tarte and none of them are good. A lot of people are calling the recent trip tone-deaf ...