The latest viral beauty sensation on Tiktok is how ten year old girls are not only snatching up Drunk Elephant like it’s going out of style but also, they are apparently destroying beauty stores like Sephora. Is this happening in your Sephora store" My Sephora stores are obviously broke because I haven’t experienced this phenomenon. I’ve seen teenage girls in my store that are about 16ish which is normal in my opinion but I can’t say I’ve seen 10 year girls running around buying retinol. At the moment we have a whole host of Tiktokers going viral for sharing stories about working at Sephora and being treated very rudely by ten year old girls, having them destroy displays in the store by opening new product and trying it, and also, they are apparently buying all sorts of acids and retinols they don’t really need. Have you experienced this"

I think it’s clickbait. It’s funny to listen to these wild stories about how ten year girls are invading Sephora and destroying displays. But I think a bit of it might be exaggerated for views. I’m not saying ten year olds aren’t buying makeup but I dunno about parents actually letting their kid try retinol at that age. According to sales reps at Sephora who are creating these viral Tiktoks kids walk into their stores and start demanding Drunk Elephant everything, stocking their cart with tons of it, and ringing up bills for $500 that their mother pays for. An...