The secret is out: Zoella Beauty is FINALLY coming stateside! U.K. based vlogger Zoe Sugg began her ascent to digital stardom in February 2009 with an interest in all things fashion, beauty & life. Her ?Zoella? space quickly expanded to YouTube and Instagram where today, Zoe has over 11.2 million and 9.7 million followers respectively. In addition to her digital success, Zoe is conquering the beauty space with her Zoella Beauty line which launched in the U.K. at Superdrug in 2014 and is now making its debut in the U.S. at Target stores nationwide and online at Target.com. With Zoella Beauty, Zoe hopes to take us back to a time where a bath was an indulgent experience rather than a chore. As a sufferer of anxiety, Zoe was thrilled to create a range of products that would aid the mind as well as the body, taking users to the paradise of relaxation and serenity. Next week, Zoella Beauty will introduce its first U.S. launch; a limited edition holiday set: The Gingerbread Fizz Trio! A core collection of products will launch after the holiday season. In January of 2017, Target.com will carry 10 new products, including Blissful Mistful, a fresh & The post Zoella Beauty Comes Stateside! appeared first on Hello Miss Niki.

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