Ever since Kylie Jenner dropped her 30-shade concealer range with Kylie Cosmetics in December, there has been a lot of talk about her business and inclusivity. Some claimed that she was bandwagoning on Rihanna‘s success with Fenty Beauty’s 40-shade foundation range, while others argued that diverse shades are never a bad thing.
Though most of the controversy has centered on the Fenty Beauty debate, one YouTuber introduced a new, eyebrow-raising grievance: That Kylie Cosmetics is potentially leaving dark-skinned beauty bloggers and media off its PR list. On Thursday, YouTuber Jackie Aina posted a video accusing the 20-year-old reality star of not sending samples of her concealers to dark-skinned beauty bloggers, Revelist first reported. At the time of shooting her video, Aina claimed that she had only seen one dark-skinned beauty blogger (MakeupShayla) receive Kylie Cosmetics’ concealers for review, in comparison to several light-skinned influencers. She found the phenomenon puzzling considering Kylie’s push toward diversity with her wide concealer range.
“I’m also very curious to know about Kylie’s outreach and social media,” Aina said. “You went out of your way to make all these beautiful bottom row concealers of darker colors, but I didn’t see a single person, outside of Shayla, reviewing these products.”
Source: Instagram
MORE: Kylie Jenner Is Releasing 30 Concealer Shades as Kylie Cosmetics? Newest Produ...