Seeya, frizz! Don?t forget to shut the door on your way out!
Ever heard the beauty philosophy of choosing to be ?high maintenance to be low maintenance?" The premise is this: if you invest in short- to medium-term treatments, you?ll spend less time in the mirror each morning. The perfect example" Keratin treatments. 
If your hair is frizzy and unruly, you?ll know what I?m talking about. A salon-standard keratin treatment promises to smooth hair and speed up your drying time ? in turn, helping you break up with your hair straightener and spend five more minutes snoozing on weekdays. 
While keratin treatments aren?t new, they?re always evolving thanks to advancements in technology. Once upon a time, high levels of formaldehyde (yes, as in, the known carcinogen) was part and parcel with the service but these days, most brands opt to go formaldehyde-free ? although, it?s worth noting that the legal limit of formaldehyde in Australia is 0.2 per cent.  It?s a treatment that promises a lot ? but does it deliver" We speak to Jaye Edwards, Founder, Colourist and Director of EdwardsAndCo and Rita Marcon, Director of Education of Goldwell Australia to find out more.

What is keratin"
?Keratin is the structural building block of your hair,? Marcon explains. ?It provides the shape of your hair ? whether that be straight, wavy, curly, etc.?
How does a keratin treatment work" 
Way back when, a keratin treatment was also known as a ?Brazillian blowout?. The la...