If you have grown a little tired of the conventional fragrance launch - I mean there's only so much frolicking in a field one can take - and long for something a little more original, the release of the six new MAC Scentshade Eau de Parfums may somewhat excite you, both in terms of scent and concept.

MAC of course are not synonymous with the world of fragrance, sure they've dabbled with a few sleeper hits along the way but nothing has really reached cult status. This is not a criticism, what MAC are renowned for is lipstick and cosmetics in general, something they execute very well - we've all at the very least dreamt about owning a MAC lipstick or two haven't we" As such, I do believe that the reason MAC have held off from focusing their attention on the world of fragrance is that they wanted to wait to ensure they not only really made their mark, but also combine the world of make-up and fragrance as one. Arguably MAC have did just that, the new MAC Scentshade Eau de Parfums does just that - not only are there six new scents to choose from but they have been created to capture the essence of six of their best selling lipstick shades. In a word genius.
From what I have gathered, the idea is that using certain MAC lipstick shades they have translated how wearing each shade makes the wearer feel - for instance we have MAC My Heroine Eau de Parfum which in my opinion evokes a sense of self belief, think of it as a fragrance power-suit. Something you can mist on...