Your Childhood Skin Hero Got a 2018 Remix & It’s Better Now
Like any privileged teenager in the early 2000s, I began my skin care regime with Clinique. Having my skin assessed at my mall’s Clinique counter felt like entry into a secret society. After initiation, I’d go on to spend years toting my telltale plastic bottles around, until one day, when I decided that I needed…more.
Clinique’s iconic Dramatically Different Moisture Lotion ($28; clinique.com) is excellent at keeping skin supple, soft and hydrated. Peruse the almost-perfect reviews or slather it on, and you’ll hold this truth to be self-evident. But beyond consistently delivering moisture without irritation, its benefits won’t make you commit to an exclusive relationship. In a crowded market where we expect our skin care products to cook us dinner, seduce us and then do the dishes, the reliable staple gets lost in the rotation. “It?s hard to find the right moisturizer,” says Janet Pardo, Clinique’s SVP of Global Product Development. “On average, it takes shoppers 1-2 years, trying about five different products.” In other words, millennials approach discovering the ever-elusive miracle moisturizer like they do finding the perfect mate: with experimentation and expectations. Thus, the new Clinique iD moisturizers are betting on offering a bevy of solutions. The iD system allows shoppers to choose from three different moisturizing bases (Dramatically Different Lotion, Oil-Control Gel, or Hydrating Jelly) an...
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http://stylecaster.com/beauty-high/
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