We?re willing to bet that any skincare product your grandmother used 60 years ago isn’t currently in your arsenal of must-have products. Not only because most of them were later found to contain tons of toxins and poisons?yay for subpar cosmetic regulations!?but also because they straight-up didn?t work. Which is why we were shocked to find that one of our favorite face and body cleansers, the Dove Beauty Bar, is celebrating its 60th anniversary today of being the same (and we mean the exact same; the formula hasn?t changed since 1957) super-moisturizing and ultra-gentle cleansing bar that your grandmother used 60 years ago.
And to kick off their big birthday campaign, they?ve re-released the same vintage ads that ran decades ago in newspapers and magazines, each with the promise that Dove won?t dry out your skin, thanks to its one-quarter cleansing cream. And yes, each of these ads is as awesome as you think, like the one below, which a features woman wearing red lipstick (why not") while lathering her body in the sky, amongst the doves. MORE: The 7 Best Drugstore Foundations for Dry Skin
Photo: Courtesy of Dove
If only ads of today were as long as articles, right" And weirdly, it’s super comforting knowing that a brand is so confident in their product (an estimated 60 beauty bars are sold per second in the U.S. alone, according to Dove) that they haven?t changed the formula since the ?50s. But for their birthday, Dove is gettin? their party hats ...