Can you launch a new brand (as in so new the print’s practically still drying on the labels) with a single hero product"  Vanderohe founder Olivia Thorpe did.  Vanderohe No. 1 Nourishing Face Serum launched at the start of this year and in almost no time at all won its first award.
We spoke to Olivia about the highlights and (almost mandatory, because there are always some!) lowlights of the Vanderohe journey so far, and what it’s like to live “A Day In The Life Of A New Beauty Brand”.

WOMEN WE LOVE
Q&A with Olivia Thorpe, founder, Vanderohe

Vanderohe is proof that you can launch a beauty brand with one hero product – you launched in February 2017 and Vanderohe No. 1 won a Beauty Shortlist Award in March 2017.  Did you think you had a chance of winning or was it a (good) shock"!
It was a huge, good shock!
I had been giving the serum away to friends and family for a while and they loved it, which is why I thought I’d give a go at producing a batch that could be sold to the public…but I had no idea it would take off as it did.
I had always been concentrating on people close at hand, trying to give a solution to specific skin concerns that would help them feel more comfortable in their skin, so when total strangers started buying my serum and spreading the word, it was really quite magical.

Vanderohe in Grazia – January 2017
“A synergistic blend of the world?s highest grade organic, cold-pressed...