Small batch beauty is on the up…we’ll be hearing a lot more about freshly-made capsule collections from artisan brands, often with a woman with a story behind them. Joanna White left BBC Radio to focus on her “keep-it-simple-with-six-ingredients” facial oil and masks range, and her commitment is starting to pay off – just days ago, she won a New For 2016 Janey Lee Grace Platinum Award for Mallow + White’s Dead Sea Clay Mask for Normal Skin.
We love a good “delve” behind a brand, so we caught up with Joanna recently to get the lowdown on her Mallow + White journey so far and how she thinks beauty will pan out in the next 5 years.
Joanna believes simplicity is the ultimate form of sophistication, she minimises waste by saying “no” to excess packaging, “yes” to using recycled or recyclable materials such as glass for our products. Mallow & White is a give-back brand, too – 10% of all profits go to Kiva, a charity empowering people around the world to alleviate them from poverty.
 
Women We Love: Joanna White
Joanna, how would you describe your brand in 5 words"
Ethical
Effective
Organic
Simple
Beautiful
 
What was the catalyst for creating your brand"
 
My Eureka moment was 9 years ago, whilst working at the BBC, when I read a newspaper article about making soap from scratch with 3 ingredients. I tried it, and it was a revelation. For my sensitive skin, 100% n...