Plant-powered, intelligently curated skincare with ingredients labels good enough to eat isn’t just having a “moment”, it’s dominating our world right now. This year’s Beauty Shortlist Awards saw more products ranked a 10 by our ten judges than in any previous year – exciting stuff, not least when a lot of the brands that entered were new to us.
One of these was DAFNA’S PERSONAL SKINCARE, with its deliciously luxe glossy black pots of spa-style creams that made us want to zip them all into a weekender bag and escape to a luxury hideaway for a month to try them all out.
Amid a good deal of very stiff competition, not one but two products from Dafna’s range took home a 2016 Editor’s Choice Award, her targeted EYE CARE therapy and the exceptional NUTRITION Night Treatment (which, it turns out, is the best-seller).
We caught up with the brand’s founder Dafna Shaham last week to ask her why her legion of loyal fans just gets bigger and bigger, how she manages to juggle being a new mum with all that running an award-winning beauty brand entails, and why personalised skincare is one of the big trends shifting the beauty landscape right now.
Q: Dafna, how would you describe your range in a sentence – and what sets it apart"
A: Based on many years of working with women and learning our needs (women in their 30s and 40s) I have created the line for the city women- DR2. Detox from free radicals and skin oxidati...