When I first heard about the forthcoming makeup launch from the house of RiRi I have to admit I wasn't all that excited; as an artist I don't really follow her, even if I do bop along to her tunes on a Saturday night, and her previous collaborations weren't my personal cup of tea. (The last time I wore Puma it was 2005, and even then it was an ill-advised mistake.) However, in the wake of the L'Oreal race row she released a preview of what was to come and the beauty industry went into meltdown: it showcased a spectrum of colour that's reflective of any given high street, in an edgy and current way, that left my heart in all of a flutter. Whether intentional or not, the timing of the preview (and later the launch) was impeccable; L'Oreal had proved so well that their attitude towards diversity was certainly not what they'd tried to convey, and here was Rihanna doing it properly and from the heart.
Rihanna herself has said "Fenty Beauty was created for everyone: for women of all shades, personalities, cultures and races. I wanted everyone to feel included. That?s the real reason I made this line." Diversity and true representation is at the heart of the collection, so it's no surprise to find forty shades of foundation in the range - ranging from the palest white designed for albino skin, up to the darkest browns developed to offer the most beautifully radiant base. Just looking at the counter you can see that Fenty Beauty has been created to offer high quality co...