SPONSORED FEATURE IN PARTNERSHIP WITH DANIEL SANDLER COSMETICS2016 was undoubtedly the year we reached 'peak contour' with every blogger, celebrity, makeup brand and instagrammer embracing this simple way to add light and shade to the face. We all rushed out to stock up on anything and everything that offered a way to buff pounds off our cheeks, but according to the queen of contouring Kim Kardashian, in late 2016 the trend was officially over. However, six months later she's launched her own range of products and has proved that contouring is still very much here to stay - even if in a slightly different form to what we've previously been used to. If you've been living under a rock (or just decided that contouring isn't for you,) then this technique is simply a way of using light and dark to create depth and shape to your face; Kim herself has used it to essentially change her face shape, slim her nose and chisel those iconic cheekbones, while there are over 800,000 video results on YouTube that help you perfect the technique. It's big news and even bigger business.
Although it can be scary (not helped by the fact Instagram is awash with 20-somethings piling it on like its going out of fashion,) if used effectively and subtly, contouring can be a secret weapon for anyone - whether you're 18 or 80. It can help enhance your features, slim down ones you don't want to focus on, add definition or even take years off your complexion. The modern and fresh way to embrace contour...