What to Buy From The Ordinary, the Game-Changing Beauty Brand That Everyone’s Talking About
A post shared by THE ABNORMAL BEAUTY COMPANY (@deciem) on Jun 26, 2017 at 1:34pm PDT
The name of its parent company, Canada-based Deciem (?the Abnormal Beauty Company?) may ring no bells but chances are, you?ve heard of The Ordinary, arguably the most disruptive, unusual skin care brand in the world right now. What makes The Ordinary so, well, extraordinary" Going by the motto ?clinical formulations with integrity,? the brand makes potent, innovative, science-backed, cruelty-free, high-quality skin care basics ? and prices them all at less than $20.
While its peers mark up products by around 95 percent, The Ordinary isn?t interested in gouging its customer. ?It doesn?t make sense for a brand to sell a simple formula that costs $1 to make for $500, while the rest of the world operates on less greedy margins,? co-CEO Nicola Kilner told the Cut. And no, Kilner and co. aren?t skimping on ingredients. Unlike other beauty brands (among them, fellow millennial-beloved, once-digital-only brand Glossier), The Ordinary doesn’t spend tons of money on marketing. And it appears all those acids and clinical ingredients your skin loves ? niacinamide, retinol, hyaluronic acid, etc. ? are much, much cheaper than Paula?s Choice’s pricing would have you believe. (To wit: high-quality niacinamide reportedly costs less than $10 per pound.) Thus, The Ordinary sells its hero product, the refreshingly simple-named Niacinamide 10% + Zinc 1% ? the percentages indicate the conce...
Fuente de la noticia:
thefashionspot-beauty
URL de la Fuente:
http://www.thefashionspot.com/beauty/
-------------------------------- |
|
How to Make Fluffy Frosted Peanut Butter Sweet Rolls
02-05-2024 08:16 - (
beauty )
Men’s Wedding Rings: A Symbol of Everlasting Love
02-05-2024 07:37 - (
beauty )