Nearly five years ago a concept launched into the UK that would change the face of beauty forever. The Glossybox subscription service was heralded as the most innovative idea in years, delivering thousands of monthly teasers and samples to women across the country - all with the aim of encouraging discovery and injecting passion back into beauty. Women signed up in their droves and the copycats soon followed, inevitably leaving disappointment to set in as the boxes soon began to lose their sparkle; all of a sudden the phrase 'beauty box' had negative connotations. Over the last twelve months the industry has definitely tried to push boundaries while bringing it all back to basics: their focus has been on creating amazing collaborations, innovative content and providing a platform for women to discover fabulous products and brands that they may never know about otherwise. With the likes of Glossybox, Birchbox, My Little Box and Latest In Beauty (amongst others) to choose from, we've never been more spoiled for variety - but how can these services continue to offer value, excitement and anticipation on a monthly basis" Well I asked, and you told me.
Thanks to the genius of the new Twitter survey feature, I was able to ask my followers what they'd like to see from beauty boxes in 2016. Did they want cooler collaborations that really offered something new, or simply fresher brands and products to increase the sense of discovery once more" Did they want bet...