What Can We Expect To See From The Beauty Industry In 2018" Seven Insights & Predictions
What I love most about the beauty industry is that it's ever changing; from one year to the next it?s unrecognisable, with new trends emerging and old formats being filed away in the ?why did we ever think this was a good idea? box. What?s a ?must have? or buzz word one year is completely forgotten the next, leaving us open to new ideas and innovations. Whether it?s feather hair extensions, cracked nail polish, intense contouring or glitter pits, there?s always something new to talk about (and instagram!) But what's around the corner as we step into a new year and what new launches are awaiting to tickle our fancies" What changes will we see across the industry and what impact will past years have on the way we consume beauty in the future" Here are seven predictions from me that I can't wait to see come to fruition in the next twelve months and beyond...
BEAUTY AS AGELESSThe biggest change for me, that I've already actually started to notice, is the idea that beauty is ageless. Rather than focusing on a certain demographic or skincare need, brands are starting to understand that we all want the same thing: glowing, radiant, supple and healthy looking complexions. Anti-ageing as a term is already starting to be phased out in favour of more positive language, and whole brands are being launched without any mention of age. You don?t need to tick a certain box to have a passion for lipstick or nail polish, and you don?t necessarily need a different thing from your ...
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