THIS IS A SPONSORED POST IN PARTNERSHIP WITH LIPIVIRThe beauty industry thrives on our insecurities, worries and concerns; it's there to point out that we have spots that need covering, fine lines that need targeting or lashes that need lengthening. However, it's also there to provide the tools we need to feel confident and fabulous when we need it most - whether that's via a radiance boosting face cream, a bright red lipstick or a shampoo that keeps your colour vibrant. I adore everything about the industry and choose to take away the positives rather than the negatives, believing that those bods in white coats are busy trying to find solutions to our problems rather than forcing us to buy into something we don't really need. Personally I've always looked at my huge stash of products as a tool kit to reveal who I think I am, rather than a way of concealing or creating a new identity; it's empowering and confidence building to know I can cover up those early onset greys, dark circles and fine lines under my eyes, so I don't have to worry about them interfering with my day. The benefit the beauty industry brings is choice: choice to address concerns or worries, choice to create who you want to be that day, choice to age at your own pace and choice to feel confident in your own skin. But what about beauty confidence"
Beauty confidence to me is about knowing I'm projecting my best image to those around me, without worrying about the little details. It's about knowing m...