In the September Q&A on Patreon, Allison asked: I recently read an article on the blog for Majestic Mountain Sage where they advocate what they refer to as a "dump and heat" method for creating lotions, creams, or conditioners.  I have read quite a bit about creating emulsions and have never seen any instructions that suggest all ingredients can be dumped together and put in the microwave!  An author of the blog suggests that dumping ingredients together creates more stable emulsions, and that also, should one choose to formulate with phases, that emulsifiers belong in the heated water phase.  This goes against anything I have read, and I'm wondering...have you heard of "dumping and heating" and is there even any science to support this method"  Thank you!  
There are a few things to unpack in this question, so bear with me as I go through it concept by concept.

It seems they are only looking at the idea of emulsifying wax, which is one specific product they carry with an INCI of Cetearyl alcohol (and) Ceteareth-20. This wouldn't apply to any other emulsifier unless indicated in the data bulletin that this is the best way to use it. As it is, this method isn't advised for emulsifying wax.

I'm not sure why they're saying this should go into the water phase as we should "Treat it like the other water soluble items in your mixture." Emulsifying wax isn't water soluble - it has a hydrophilic or water loving head...