Image: Inverse
Let?s face it, curly hair is…complicated. Frizz is like that unwanted friend that always follows you around and no matter how many hints you give it to scram, it just doesn?t get it. It refuses to make your life easier. So when we had a chance to try a new product that promised to calm down frizz and help condition locks, I was skeptical yet hopeful.
It may look an awful lot like a hair straightener, but don’t be fooled. In fact, rather than continuing to damage your hair, Inverse is a device that uses subzero temperatures to hydrate, condition and restore your hair’s health ? not destroy it. It’s friend (to your hair), not foe.
It was invented by New Zealand hairstylist David Roe after he noticed the effect that ice water rinsing had on his curly-haired wife, who had done her fair share of battle with frizzy and unruly hair. The ice water rinse took care of that. Instead, her curls were shinier, lighter and bouncier. But how could Roe reproduce this result in the salon without dipping his client’s head in a basin of freezing cold water" Roe set out to scientifically prove the effects of subzero temperatures on human hair. Turns out, it made hair smoother and softer, resulting in greater shine and more vibrant color and it also made it stronger and more defined, removing frizz and flyaway hairs. It also showed to help reverse heat and chemical damage. That’s how the idea for Inverse was born.

The Inverse device comes...