IMAGE | HAUSLABS.COM
As 2023 draws to a close, we’ve witnessed another year marked by a surge in celebrity beauty launches?some elevating to cult status, while others fell short of expectations.What initially began as a celebrity-driven perfume craze in the early 2000s gained substantial momentum a decade later, evolving into a multi-billion-dollar industry. Now, nearly every beloved celebrity has entered the beauty and skincare arena, from Gwyneth Paltrow to Gigi Hadid’s two-year-old, Khai Malik.

Celebrities are either launching their own brands or engaging in rebranding maneuvers to navigate the fiercely competitive beauty and skincare industry. This year, a significant debate emerged about the level of celebrity involvement in creating these products. Despite the naysayers, some celebrities successfully launched products that dominated TikTok and Instagram. In this post, we’ll delve into our top 5 celebrity beauty launches that captivated us in 2023.
Here’s theFashionSpot’s Top 5 Standout Celebrity Beauty Launches of 2023:

1. Rare Beauty Brow Harmony Flexible Lifting Gel – Selena Gomez:

View this post on Instagram A post shared by Rare Beauty by Selena Gomez (@rarebeauty)

Rare Beauty’s Fall Eye Collection, unveiled mid-August, introduced a game-changer?the Brow Harmony Flexible Lifting Gel. This lightweight, clear gel is a weapon for brows that makes it appear effortlessly snatched. A simple s...