The internet is a wonderful, magical, mystical creation that has created an entire generation of skeptics, trolls, and haters?and that?s especially true when it comes to beauty. Listen, we know you don?t really trust us, or any other publication out there telling you that *this* is the absolute best, life-changing product to buy right now.
We know that you?ve been burned by beauty bloggers and vloggers who sold out to big-name companies in return for biased, sponsored reviews. We get it, because we feel the same way. Which is why our icy, judgmental hearts melted when we stumbled upon one product-obsessed woman in a corner of Instagram, reviewing products in the coolest and most-unbiased of ways?no sponsorship involved. Swoons.
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Meet Yana Sheptovetskaya, founder of the Intsagram account @Gelcream, who loves ?holding and testing beautiful products,? according to GelCream?s Instagram bio. And, honestly, it?s probably the most accurate bio to ever describe an Instagram account, considering that all of Sheptovetskaya?s 167 photos are of her hand, holding pretty beauty products.
Source: Instagram
But other than just lookin? nice, each of the Instagram posts features a short review in the caption, describing the product?s texture, the smell, the feel, the before-and-after effect, etc., along with a five-point rating scale. No, the reviews aren?t insanely long or in-depth, and no, Sheptovetskaya isn?t a self-proclaimed...