Until the launch of Urban Decay's 'Naked' palette in 2010, eyeshadow collections were mostly saved for pro makeup kits and birthday presents for serious beauty junkies; they weren't something we'd rush out to buy or really see much of a need for, instead picking up duos or quads to get our eyeshadow hit. But with the launch of 'Naked' something changed: we started to see this makeup tool as a gateway to experimentation and fun, as a way of being creative with our looks even if we didn't really have the skills. For the first time there was a collection of shades that were all totally wearable and usable, without a rogue pink or green in sight, all packaged up rather deliciously with a slightly raunchy name to boot. This now iconic makeup palette hit just as YouTube tutorials were becoming more mainstream, which provided us with the knowledge and assistance to nail those subtle smokey eyes like never before - it was the kindling we needed to set alight to the beauty industry in a whole new way. Skip forward seven years and Urban Decay has undoubtedly become one of the most popular and cult-like makeup brands globally, thanks mostly to their 'Naked' franchise which just kept makeup addicts coming back from more. We've now got Naked 2, Naked 3, Naked Smoky and Naked Basics, but this summer Naked Heat hits stores and you just *know* there will be queues around the block to nab one before anyone else! But is it worthy of the hype it's already experiencing" Yep!
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