Over the past decade, Torrid has shed its mall-brand reputation for something a little more, well, fresh. The plus-side store has seen an Empire-inspired line, a Rebel Wilson-designed collection, and a denim campaign that starred some of the store?s own employees, all in the past year and a half alone. And now, just in time for the holidays, Torrid?s launching its own beauty line, out now.
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?We know that our girl loves beauty,? Lauri Schell, Torrid?s Divisional Merchandise Manager of Beauty and Accessories, told us. ?We did our homework and developed a line with colors that are on-trend, long-lasting, and feel great on your skin. Our cute packaging is also a plus!? In addition to liquid liners, glosses, and eyeshadow palettes, Torrid debuted tools?beauty sponges, makeup brushes, and even a pair of tweezers?priced between $7 and $25. As for what?s next up" ?We?re exploring opportunities within the hair and skin categories,? Schell confirmed. ?So stay tuned!?
Click through to see our favorites from the new collection.
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