It's important to be mindful of protecting our skin from the sun (regardless of the season) not only because of the associated skin cancer risks, but because UV exposure is the number one reason for accelerated ageing; nobody wants to speed up the onset of those fine lines and wrinkles, so integrating an effective and lightweight SPF into your daily routine is the simplest tactic towards prevention. However, there are a huge number of men and women for whom that damage has already been done. Although it's never too late to integrate an SPF into your routine (like this one from Hawaiian Tropic,) it's interesting to see more and more products pop up that are concerned with 'reversing' the damaged caused by over exposure to the sun. This latest launch from Lulu's (yes THAT Lulu!) skincare brand Time Bomb is simply called 'Over Exposed Sun Damage Rescue.' It claims to visibly improve signs of long-term photo damage, while restoring skin?s natural radiance and resilience; it doesn't take a scientist to understand the number one thing parched skin needs is moisture, but this adds a little more to the mix than just your standard pot of Nivea.
Although the language used to describe this makes me roll my eyes a little ('stopping the clock', 'photo-shopping skin' and 'reversing' time" Pur-lease...) this has been designed to visibly addresses the impact of UV exposure with 'clinically-proven, heavy-duty anti-oxidants and deep emollients'. Apparently this is first skincare...