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You’re never really the same after your first bout of PMS. The painful cramping, the unstable mood swings, the desire to down every carb-laden food in sight, and the bloating?it stays etched into your subconscious all month until it’s time to relive it all over again. Kind of like our bodies are taking revenge every damn month for not procreating.
Not to restate the obvious, but you’re definitely not alone in feeling this way: A 2012 study found that period pain is an issue for more than 84 percent of women, and the American Academy of Family Physicians says that cramps seriously interrupt the daily life of around one in five women. So when we heard that a female entrepreneur was developing a drug-free, noninvasive way to ease said pain, we were intrigued, to say the least. Chen Nachum is the guy behind Livia, a new device that clips onto the waist of your pants and claims to be the “off switch for menstrual pain,” and has nearly quadrupled its fundraising goal on Indiegogo by raising $185,000.  Before creating Livia, Nachum worked in tech and startups for companies such as iBackup, an online backup company for small businesses. He came up with the concept after chatting with her father, who develops medical patents for a living. “I came across his basic concept for Livia and helped make it a reality with today’s advanced technology,” he told us. “The idea of Livia really interested me bec...