Think back to the last time you and your best friend made a pact to get ?healthier.? Maybe you actually made it to yoga three times that week, or you bought a vegan lipstick and silently patted yourself on the back, or maybe you even lasted the full four weeks of Whole30. Hey, every little bit counts, right" But that also means your best friend definitely isn?t Cindy DiPrima, co-founder of CAP Beauty, because the last time DiPrima and her best friend decided to live a healthier life, they created one of the coolest natural beauty shops in New York City, and ever so swiftly established themselves as the new leaders of the beauty and wellness community.
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Unlike you and your best friend, though, DiPrima and her business partner, Kerrilynn Pamer, didn?t just randomly decide to jump on the wellness train after finishing off a bottle of merlot and a bag of pita chips. ?I?ve always been into natural beauty and holistic health, but all of those interests were really amplified when I had kids,? says DiPrima, whose two children are ages five and seven. ?Babies lick you and kiss you, and I realized I didn?t even know what they were ingesting, because I didn?t know what was in my skin-care products. And that was kind of when I realized I needed to take ownership over my health and what I was putting on my body.? Photo: CAP Beauty
So when Pamer, who was already the owner of the fashion and jewelry boutique Castor ...