THIS MONTH’S MOST DISAPPOINTING NEWS: PUKKA SELLS OUT TO UNILEVER
On 6th September, Pukka joined the Unilever family. Unilever, one of the world’s biggest buyers of palm oil, and home to best-selling beauty brand Dove (NOT on PETA’s cruelty-free list) and PG Tips, T2 and Lipton’s (Lipton’s went cruelty-free after a big PETA campaign in 2011). And let’s not forget Ben & Jerry’s, who brewed up a huge storm when they sold out to Unilever.
Pukka’s PR contacted me after I posted this on Instagram (you just have to read the comments on this post…) and I had contacted them to say how incredibly disappointed I was to read about this bad new marriage. Because at the end of the day, no matter which way you look at it, no matter the PR/founders’ spin, the burning, obvious question is, why didn’t Pukka sell to a global giant more in line with Pukka’s ethical stance" Or not sell at all"
LOVE don’t live here anymore
Because you could argue, why sell at all" Pukka’s been growing at about 30% apparently and it’s no longer a small Bristol indie – far from it. Pukka have some 120 employees and the brand is sold in 40 countries as they say in their own words (see below).
This is why we’ve all been buying Pukka’s teas….
Because of the founders Tim Westwell and Sebastian Pole (Sebastian’s the Master Herbalist). Because of the organic factor, the sheer, beautiful, range of teas it’s so wonderful to c...
Fuente de la noticia:
thebeautyshortlist
URL de la Fuente:
http://www.thebeautyshortlist.com/
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