There are makeup essentials and then there are makeup essentials.
And my friends, primer is one of those products that every woman should own, potentially in even more than one variant to cater for changes in the state of your skin. It?s not just because of the most commonly known reason?and still the most important one?that it creates the perfect base for your makeup, allowing it to remain fresh throughout the day, explains Sephora?s National Artistry Lead Alphie Sadsad. ?Primers are also amazing for when you have dry, oily or uneven textured skin, as they give the illusion of an even canvas thanks to their blurring and smoothing properties,? he explains. ?They also hydrate, control oil and conceal.?
So in case you haven?t yet managed to ace your base (see what we did there"), Sadsad tells us how to find a formula, apply it and share a few of his tips and tricks. Alphie, we owe you one.

APPLY IT: Contrary to popular belief, primers are generally best applied with your fingers, explains Sadsad. ?This helps to warm up the product and allows it to melt into the skin to create that super smooth, blurred effect. However if you?re concerned about controlling oil, I?d suggest using a foundation brush so you don?t add any additional natural oils from your fingers to your skin,? he adds.
KNOW YOUR SKIN TYPE: Just like finding the perfect shade of foundation is crucial to your overall makeup look, uncovering a primer that suits...