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Illustration of Alexa Chung and her signature smokey eye, by Anna Oh

Yes.
That’s right.
I’ll give you a minute…
If your body is ready now, this is THE Natasha Denona 28 Eyeshadow Palette in Purple Blue ($239), and it’s about to sell out on Beautylish as we speak!
The hype around this product is very real for many reasons, the first one being the price (!), the second being the colors, and the third being the formula. First…
The price
For $239, this single item is one of the most expensive eyeshadow palettes on the market. The pans work out to roughly $8.50, and you’re getting 28 of them. If you only collect Natasha Denona eyeshadows, this is a great value.
But if you’re like me and collect eyeshadows from almost every brand, this is a question mark (") for sure. Buying 28 Makeup Geek or MAC eyeshadows (like the $6 refill pans) would actually save you money!
These are presented as “pro-quality” and “ultra-pigmented,” and they’re packaged in a VERY smartly designed, sleek, and surprisingly small palette. I really appreciate the wide variety of...