I first became addicted to Korean beauty?or K-beauty, as it’s often referred to?when a friend introduced to a handful of stores in New York’s Chinatown neighborhood that almost exclusively sold Korean products. I was obsessed with the thrill of $1.99 sheet masks that promised to fix every type of ailment, and found the cute, kitschy packaging hard to resist. If you shop at Urban Outfitters, you’ve probably seen one of my all-time favorite brands, Tony Moly (which has recently expanded with its own stores in New York) that’s known for selling face mists shaped like bunnies and skin care packaged as pieces of fruit. If ...
Continue reading

...