THE IT GIRL IS JAMIE KERN LIMA OF IT COSMETICS via #Dearnatural62
Jamie Kern Lima sold her problem-solving make-up line of 300 products to L'Oreal for $1.2 billion. She pocketed roughly $410 million and is staying as CEO of IT Cosmetics, making her the first female CEO in L'Oreal's 108-year-history.
The former morning news anchor started testing makeup to help cover up her rosacea, a hereditary skin condition that causes blotchy, red skin.
Kern Lima, who has a skin condition called rosacea, which causes redness, has been putting on this show since 2010. That's when she began peddling her corrective products?hybrids of skin care and makeup?live on the QVC home shopping channel. Since then, Kern Lima has appeared on TV hundreds of times, and IT Cosmetics, which stands for Innovative Technology, has been mentioned in 8.4 million YouTube videos. On Facebook, the brand is shared or commented on an average of 3,600 times a day, according to analytics firm ListenFirst Media. "When women find something that works, they tell somebody. That's really how we grew," Kern Lima says.
Prior to that, Lima was a contestant on the first season of Big Brother. She had also competed in the Miss USA pageant and won the Baywatch College Search in 1999, where she appeared on an episode of the television show. Lima credited her experience to first learning about body makeup.
Kern Lima who has become the it girl of the $445 billion beauty industry. Her popularity has helped make IT Cosmetics one of the hottest beaut...
Fuente de la noticia:
Dearnatural62
URL de la Fuente:
http://dearnatural62.blogspot.com/
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