The Dodgy Brand Tactics Influencers Need To Be Aware Of (And Protect Themselves Against)
I definitely feel like we're at a bit of a crossroads in the bloggersphere. For so long we've been on an upward curve of positivity, commerciality and opportunity, but all of a sudden we collectively seem to be faced with more problems than we know what to do with. From Instagram alorythms and YouTube changes in advertising policy, to more aggressive rulings from the ASA on the declaration of affiliate links and general competitiveness across the board, right now the shine is certainly rubbing off being an influencer. Our readers may love what we do and brands may be falling over themselves to capture a piece of the tasty pie, but under the surface there are so many dodgy things happening that I feel like we need to address. Over the past few months my frustrations have been growing towards a handful of brands and agencies that are attempting to push us to our limits - and completely undervaluing the skill, time and effort it requires to create content. Their tactics are becoming increasingly sneaky and have everything but the influencer's interests at heart: so if you're a blogger, these are three (but by no means all) of the dodgy tactics that are being increasingly used right now and how you can protect yourself moving forward.
HOPING YOU DON'T READ THE CONTRACTI've spent the best part of the last ten years with my head in a contract, so I know to always read them and question clauses I don't think are fair; but I'm also aware that the majority of other bloggers...
Fuente de la noticia:
londonbeautyqueen
URL de la Fuente:
http://www.londonbeautyqueen.com/
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