We overuse the word 'iconic' in the beauty industry, but if there's one brand or product that's deserving of the label then it's Elizabeth Arden and their classic Eight Hour Cream formula. Originally launched back in 1930 by Elizabeth Arden herself, this little tube has been the most written about product in the beauty industry over the last five years. Added to that it's multiple uses (check out my top ten uses for the balm here,) it's no surprise the Eight Hour franchise accounts for over half of Arden's UK sales. Today sees the launch of a new 'gold standard' in the famed Eight Hour family, that continues the brand?s heritage as a leader in multi-purpose beauty essentials: Eight Hour Cream All-Over Miracle Oil. This new oil formulation provides luxurious head-to-toe conditioning benefits to the body, face and hair; clinically proven to moisturize for 8-12 hours, the lightweight, non-comedeogenic and subtly fragranced oil provides an alternative to the traditional balm formula while tapping into the increasingly popular beauty oil trend.  
The unassuming bottle hides a very special formula that can be spritzed directly onto the body, or dispensed into the palm of your hand and mixed into other products. It can be used as a body moisturiser, facial oil, cuticle treatment, hand cream, massage oil, hair shine spray, intense overnight mask and so much more besides - like the beauty of the Eight Hour Cream before it, half the fun is discovering new benefits. It's non-...