The Futures Laboratory is a global agency that predicts trends and provides consultancy services for some of the biggest brands in the world. Next month, they’re hosting the Beauty Futures Forum which I would love to attend if the tickets weren’t so prohibitively expensive.
Fortunately, in the information about the forum, they’ve disclosed the list of the key beauty trends for the next 3-5 years that will be discussed. In lieu of not being able to find out more from the experts, I’ve done my own research and written up my interpretation of the trends. I’m not sure if I’m thinking along the same lines as the Futures Laboratory but I hope it makes interesting reading anyway.
I’ve divided this post up into two parts and following are the first two trends. 1. Fresh Batch Beauty
“How blend-it-yourself home solutions and time-stamped products are offering highly active, fresh ingredients to consumers at home.”
Sometimes referred to as small batch beauty, the Fresh Batch Beauty brand that’s causing the biggest stir is Nuori. Based in Denmark, Nuori produce a small ‘free-from’ range of skin and body care products that are made in small batches every 12 weeks. All the products are stamped with a start-using-by and expiry date. In the UK they’re available from Content.

Skin & Tonic is another brand that has produces in small batches and has great eco credentials.
In a similar vein, Khloris Bot...