The Beauty World Is Global. Brands Need To Understand & React To That.
We've never been more connected than we are now. In our digital age we can discover what's going on half way around the world at the click of a button; we can instantly see through the eyes of someone that we've never even met via a Periscope live stream; breaking news no longer hits us via our television screens, but on our Twitter feed. Information has never been more fluid and we've never been so globally unified towards a common goal - whether that's against something as serious terrorist activity, or throwaway as Kim Kardashian's latest naked selfie. From a fashion point of view, that means we can translate what's happening on a Hollywood red carpet within minutes; from a beauty perspective it means we're more aware of product news and innovation, even if it means there's no possibility of it even reaching our shores in the distant future. As travel becomes even more affordable, and worldwide shipping becomes increasingly possible, there are no longer the barriers there were once in place to stop products and ideas amalgamating into one. Although visiting a Sephora store will always have a special kind of appeal, realistically the majority of brands and products are now available across the globe - or at least can be shipped there with very little effort. I've recently returned from a trip to Paris with L'Oreal, as part of their inaugral Skin Summit, where they opened their labs and technologies to influencers from across the world. Although the whole experience was fa...
Fuente de la noticia:
londonbeautyqueen
URL de la Fuente:
http://www.londonbeautyqueen.com/
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