No but seriously: what IS niacinamide"
Hands up who spent a good portion of lockdown either a) shopping for skincare products, b) researching skincare products or c) wondering if said skincare products would arrive before the weekend. Everybody?s hands up" Okay, cool. We?re amongst friends here.
It?s safe to say that skincare is having a moment right now. According to a Channel 7 report, beauty sales skyrocketed during lockdown. In April, Myer reported a whopping 520 per cent increase year-on-year in beauty product sales and a meteoric 600 per cent increase in skincare. Adore Beauty saw similar results with a 60 per cent more face masks and exfoliators sold than the year prior.
With all of that shopping came a lot of Googling. Recently, our friends at Cult Beauty compiled a list of the top 10 most Googled skincare ingredients of 2020 so far:  Vitamin C 
One of the most popular ingredients in skincare, vitamin C is lauded for its ability to brighten skin. This potent antioxidant is a powerhouse: it evens out your skin tone (seeya, pigmentation and melasma!) boosts hydration levels, supports collagen production, reduces inflammation and neutralises free radicals. While there are plenty of great vitamin C-based serums and creams on the market, SkinCeuticals C E Ferulic Serum is without a doubt the most popular ? read our review to find out why. 
For more on this over-achieving ingredient, see here.
Retinol 
How do we love retinol" Let us count the ways? 
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