The beauty industry is currently in a huge period of change. The explosion of blogs and digital influencers has lead to not only a huge change in the roles of traditional PRs, but for whole new categories within marketing departments to be established. From my experience it's always the passionate, enthusiastic and embrasive individuals that are able to carve out a niche for themselves and really make waves internally - but no individual best sums that up than one of the loveliest ladies I've ever had the pleasure of working with. I've known Charlotte Jones for a number of years, and she's always believed in the potential of the bloggersphere wholeheartedly; she was one of the first to adopt collaborative influencer campaigns and spent her days gathering a portfolio of evidence to back up her beliefs. If you've ever questioned your ability to carve out a niche or create a job role that you'd be happy to get out of bed for every Monday, then let her inspire you.
TELL US A LITTLE ABOUT YOURSELF
You'll usually find me colouring my hair or sipping green tea. As well as being a full-time mermaid, I currently devise all social media initiatives and manage influencer campaigns/partnerships at L?Oréal Paris UK; my aim is to create compelling content via influencer campaigns. I?ve been trying to make brands aware of bloggers and their influence for a while and I?ve finally seen a change in the media landscape that is just SO exciting!

HOW DID YOU GET YOUR JOB"
I started i...