A life motto (and Instagram bio) that reads “I just want to do yoga, drink wine, and save all the puppies,” makes Rachel Brathen a very popular woman in the realm of digital fitness. She’s the name?and super-bendy body?behind @yoga_girl on Instagram, a phenomenally successful account followed by over 1.7 million people who adore Brathen’s candid, authentic approach to social media. Earlier this year, she also launched a Kickstarter project to cofound oneOeight.tv, a subscription service providing access to virtual yoga classes fronted by famous teachers, counseling, and advice on body image from experts. The initiative swiftly skyrocketed past its funding goal of $108,000 to a whopping ...
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