Suave Just Tricked The World by Releasing Fake Products
A few months ago, a new hair collection rolled across my desk called Evaus. The packaging was insanely trendy: creamy, peachy, millennial pink with white and black font, and simple labeling for hair in need of volume, shine, smoothing, damage repair, and strength. The ingredients list was a careful curation of fruit oils, nut oils, and sea minerals, and the scents seemed luxurious?expensive, even. Basically, it was a brand I knew I?d be seeing all over Instagram within a matter of weeks.
But then I found out that this trendy new line wasn?t a real hair collection at all, but a social experiment conducted by Suave (a.k.a. Evaus spelled backwards; yes, I know), and that I, and every other beauty editor and blogger I know, fell had fallen for their millennial trickery. MORE: 10 Best Drugstore Wrinkle Creams That Actually Work
Source: Instagram
Source: Instagram
As it turns out, Evaus is really just Suave in different (albeit super pretty) packaging, specifically geared toward millennials to prove how much weight they place on Instagram-friendly branding. According to Suave, the goal was to show that ?price and labels do not have to be indicative of quality,? and that seven out of 10 women ?think expensive brands work better than inexpensive ones.? And I?m not the only one who fell for it?Suave had a bunch of beauty influencers test Evaus and share their thoughts on camera, and then filmed their reactions when they told them the truth.
The video, which is narrated by an English...
Fuente de la noticia:
stylecaster
URL de la Fuente:
http://stylecaster.com/beauty-high/
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