SO WHAT WENT WRONG" WHY BIG FRENCH DADDY L’OREAL’S SELLING OFF THE BODY SHOP AND WHAT’S NEXT FOR THE BRITISH BRAND LOTS OF US GREW UP WITH"
I’d just plonked my suitcase down in a Seville hotel room when a message arrived: “Can you call Mark at the Financial Times, he’s writing a retail piece on L’Oreal’s Body Shop sell off and would like your thoughts on this news and why you’ve never featured The Body Shop on The Beauty Shortlist"”
My heart sank. I loved The Body Shop. Like many of us, I grew up with it. Anita Roddick stood for everything I did. She was on my “If you could invite 6 famous people to dinner, who would they be"” list. Strong. A woman who stood up for her beliefs, helping others while her brand became a BRAND. Best of British. Global.
I remember thinking how weird it was (at the time) that Anita Roddick’s activist, philanthropic, from-the-heart, 100% indie spirited British beauty brand was even being sold to big French daddy L’Oreal in the first place" Lovely money to cash in with but “The Odd Couple”"" (Anita Roddick said she was delighted that her green vision was going mainstream). But, a bit like when you’re at the wedding of a mismatched couple and there’s that uncomfortable feeling when you just know the day will come when it’s #timetosaygoodbye
The FT asked me what I thought of L’Oreal and I said I applauded their pro-age, pro-diversity campaigns. Mark asked if I could remember the last time I’d bought something at The Body Shop (“Um, about 3 years ago...
Fuente de la noticia:
thebeautyshortlist
URL de la Fuente:
http://www.thebeautyshortlist.com/
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