SPONSORED FEATURE Most of us are well versed in the importance of collagen, especially as we age, as a lack of this essential ingredient often means those inevitable signs of ageing are rearing their heads. Collagen plays a key role in providing 'scaffolding' for cells, tissues and organs, but it also gives skin strength and durability; it's responsible for the smooth, plump appearance of young, healthy skin. However, as we age the production of collagen, elastin and hyaluronic acid in the skin gradually decreases (at a rate of around 1.5% a year) which in turn can cause dehydration and dullness. These essential ingredients can be applied topically to skin, but more interestingly they can increasingly be ingested to provide our bodies with the helping hand they need to perform more effectively - therefore having a positive impact on the overall appearance of our skin. 
Purelogicol were the brand that originally conceived, and later perfected, the idea of beauty starting from within - rather than just focusing on traditional creams. Their portfolio of products tackles the signs of ageing and collagen loss via ingested supplements and topical application of a serum, cream and mask; together they aim to provide a tangible result that helps you to look your best, no matter your age. Each product in the Purelogicol range is designed to balance natural moisture levels, protect against free radicals and photo-ageing, promote collagen restoration?, stimulate s...